We are ready for our final presentation of "Up with the Sub"! 

After finishing our Game we had 2 weeks to prepare a final presentation and a trailer to show why you (and obviously everyone) should play "Up with the Sub". Hence, if you didn't watch our Trailer, yet, just do it now.

While wrapping up the project, we've had some time to reflect on what we've achieved over the last 3 months.  We started with a simple idea of what we could create and back then we just had a simple idea of how our Game could possibly turn out.

But we all agree that the outcome is not just satisfying for our team, also for people that already played (and will play) the game.  Even after play testing it for hours, we still have fun to play "Up with the Sub" again and again. 

But why is our Game so much fun? And why will it be so successful?

We asked ourselves these questions and here will come the answer, because to spice up our post we decided to add some Marketing facts. At first we will dive deeper in the matter of the unique selling point. So, what makes our Game so unique?

Character diversity: 

Each time you will play the Game you will get the chance to  select a different character. Therefore, the Game gives you different experiences every time. You need to try out, which character fits best to you and which constellation of your team will help you to win. Added to that each character has it's own character traits, that are emphasised by voice lines.  It will happen several times that you catch yourself giggling about the muffling voice of the diver or the Captn', who drops a sentence that is just adorable.

Challenging:

In the beginning our Game might be quite challenging for you. Each character has different tasks to solve and different controls to use. Hence, you will need to get used to it, but you will quickly adapt and you will have fun learning all the mechanics on the way.  Beside getting used to the mechanics it might also be a challange to manage the cooperation with your team.  You can't win the game without the help of your team mates - so, work together to succeed!

Art style:

We decided to create a 2D Game, which meant to create several Sprites to bring "Up with the Sub" (next to the Game mechanics) to life. The cartoony style, the appealing  Animations, characters and the atmospheric surrounding make our Game just charming. 

Now, that it's clear, that our Game is very unique (and amazing) we will answer the question, why it will be so successful.

For this part we will take a closer look at our target audience:

"Up with the Sub" is a Couch Co-op Game, which shows the fact that the target audience (by taking a look at sinus) is "Modern Mainstreamers" and every connecting group. This argument alone doesn't let our Game stand out, when you compare it to all other couch co-op Games. Therefore, the next fact is, that our character diversity covers every part of Bartles taxonomy of player types.

We have Killer (diver and gunner), Achiever (every character), Explorer (diver and captain) and Socialiser characters (also every character). It is obvious that every player needs to have one decent spark of a Socialiser, otherwise this person should reconsider playing a co-op Game.

Added to that the age range for our Game is really massive. Kids with a young age can already play it and it will go up to silver agers (maybe even golden agers).

To sum up strengths and weaknesses of our Game, and also to make clear where we stand in the market right now, we applied the SWOT analysis and took a look at the Ansoff Matrix.

SWOT:

Strength: Unique features, humor, art style, future planning(very expandable), good Performance, young and old can play it

Weakness: Not extremly polished yet (some little bugs), just playable with 4 players, just for Computer (Controller)

Opportunities: Could win Rookies, future planning(very expandable)

Threats: Other co-op Games (red Ocean)

Ansoff:

"Up with the Sub" falls in the category of "Market Penetration", therefore it fulfills the requirements of an existing market and exisiting product, which brings us lots marketing chances but also the risk to be one out of 1000 Games.

As you can see "Up with the Sub" could have a bright future, that is why we already have plans for the further development. The level we already created, the enemies we implemented and the features we made construct a good base to build up and make our Game to a commercial Game. 

Hence, we are planning to make more level, which will have different themes. It would start with a Tutorial Level, to get the players used to the mechanics easily and Level with different areas and a more difficult Level layout. Different and a huge variety of enemies were already planned from the start (some of them are already made but not implemented), so adding these and possible boss enemies is already on the list! Also, one feature we were planning to implement from the start, are Coins and treasures to get a score in the end. This would enhance your goal from simply finding the way out of the cave, to crack the records of your first round or your friends.

Despite the fact, that we want to continue to work on our Game we are planning to apply some Marketing. That's why we are going to attend the Rookies award, we will accept donations on itch.io and we will try the Below the Line strategy (posting Social Media Posts). 

All in all the whole group is happy how "Up with the Sub" turned out and we hope that we amazed you with our development these last weeks and plans for the future. So, why are you still reading? Go and download our Game and grab some friends to play with!